Two-thirds of Irish shoppers distrust Black Friday deals, that’s according to research carried out by Ireland’s consumer board.
The Competition and Consumer Protection Commission (CCPC) says that its polling suggests falling levels of interest and trust in the Black Friday and Cyber Monday weekend.
Black Friday has its origins in the US marking the start of the sales after Thanksgiving.
The Thanksgiving holiday takes place on the fourth Thursday of November. This year, Thursday 28 November.
But in an era of internet shopping, the Black Friday shopping spree has spread here.
Irish shoppers expect to spend “up to €431 compared to €343 in 2023”, according to the CCPC poll.
“We know that time bound discounts and special offers can really tempt consumers into making purchases that they wouldn’t usually make”, says Grainne Griffin from the CCPC.
“We strongly encourage consumers to plan before they shop, create a list, stick to a budget, and check companies’ returns policies.”
The CCPC poll found 36 percent expect to make a purchase in the upcoming sales period compared to 45 percent last year.