More than a quarter of online shoppers were unhappy with purchases last year, according to an EU survey.
The European Commission’s Consumer Conditions Scoreboard found that 26 percent of people in Ireland who shopped online, had a “legitimate reason to complain” about something they bought.
That percentage was on a par with people in other EU countries.
EU consumer protection law is supposed to protect shoppers from dangerous, fake or unfair products.
The EU survey found that online purchases were less reliable – with consumers over 60 percent more likely to find something wrong – than products bought on the high street.
“The findings of the Consumer Conditions Scoreboard are clear: the EU must maintain ambitious policies to protect consumers, both online –and offline”, said Ireland’s EU Commissioner, Michael McGrath, who is Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection.
“We must ensure the proper implementation and enforcement of our legislation, and address gaps to improve digital fairness. In these times of uncertainty, consumer policy can make a tangible difference in people’s lives and help ensure a level playing field for businesses, showing the added value of the EU and contributing to sustainable growth.”
The survey found that most consumers were confident that products would be safe and trustworthy. But the online world continues to present challenges.
“Online risks for consumers persist, including scams, fake reviews, and misleading advertising practices”, the European Commission found.
The survey also found that three-quarters of consumers were unsure of their rights.
Ireland’s Citizens Information service, says consumers in fact have “strong rights” under EU law.
The EU is continuing to regulate to try and better protect consumers. Two new laws are due to come into force next year.
Through “the Right to Repair Directive and the ‘Empowering consumers for the green transition’ Directive’…consumers will also benefit from easier repairs, increased product reuse, and clearer information on durability and reparability”, the European Commission says.